Well hello there! Let me tell you something … as a surface pattern designer, I can’t stress enough how important it is to have great brand photography. It’s one of the key elements that will help you establish yourself and attract potential customers. The reason brand photography is so key is because it helps to communicate your brand’s message, showcase your unique style, and differentiate your designs from competitors. In this blog, let’s explore some of the reasons brand photography is so important when starting out as a surface pattern designer.
1. It showcases your style
Brand photography is an excellent way to showcase your unique style and designs. Whether you’re creating patterns for home decor, fashion, or any other industry, your brand photography should reflect your brand’s aesthetic and personality. Your photography should highlight the colors, patterns, and textures that make your designs unique. By showcasing your designs in a visually compelling way, you can create a strong brand identity that resonates with your target audience.
2. It helps highlight you as a professional.
High-quality brand photography can create a professional impression that helps establish your brand as a serious contender in the industry. This is especially important when you’re just starting out and trying to make a name for yourself. Professional photography can help to tell your story – building trust and credibility with potential customers. This makes them more likely to purchase your designs.
3. Creates a cohesive brand identity
Your brand photography should be consistent with your overall brand identity. This means using the same colors, typography, and design elements across all of your marketing materials. By creating a cohesive brand identity across all of your marketing materials, you can create a strong and recognizable brand that is easy for customers to remember. This can help to increase brand loyalty and encourage repeat business.
4. It provides connection.
And people LOVE connection,
Photos help potential clients see who they could be working with by giving an insight into you, your life and how you work. Brand photos can be used to tell your story, give a glimpse into your process and allow clients to imagine how they could fit in with that. Photos with people or products in them – particularly lifestyle photos of products, allow people to imagine how that product would fit into their lives. It takes the product from something hypothetical to something real and accessible. Something they want!
In a crowded marketplace, it’s essential to differentiate youself from your competitors. By creating visually compelling photography that highlights the unique features of you and your work, you can stand out and capture the attention of potential customers.
So, if you’re starting out as a surface pattern designer, make sure you invest in high-quality brand photography. It’s a crucial element of your marketing strategy that will help you establish your brand and attract potential customers.By showcasing your style and designs, creating a professional impression, differentiating yourself, and creating a cohesive brand identity, you can create a strong and recognizable brand that resonates with your target audience. So if you’re just starting out as a surface pattern designer, invest in high-quality brand photography and make it an integral part of your marketing strategy.
For more information about brand photography don’t forget to download my Ultimate Guide to Brand Photography for Creatives. Let me tell you all you need to know about brand photography and how to use it, while providing you with bonus worksheets to help you plan!