Hi there! Today I’m here if you’re ready to start planning a brand photoshoot to showcase your surface pattern design. Let me help you plan your shoot to create a lasting impression. A photoshoot can help you convey your message visually and attract more customers to your brand. But planning a brand photoshoot can be a daunting task, especially if you’re doing it for the first time. Don’t worry; I’ve got you covered. Here are some tips to help you plan a successful brand photoshoot.
1. Determine the purpose and style of your brand photoshoot
Before you start planning your brand photoshoot, it’s essential to determine the purpose and style of the photoshoot. What message do you want to convey through the images, and what style of photography do you want to use? Do you want the images to be formal or informal, modern or classic? Answering these questions will help you plan the shoot’s location, props, outfits, and the other all essential detail – what you are looking for in a photographer!
2. Hire a professional photographer
While you may be tempted to take the photos yourself, it’s always a good idea to hire a professional photographer for your brand photoshoot. A professional photographer has the skills and expertise to capture the images you want and can make your vision come to life.
3. Decide on your location
The location you choose for your photoshoot will have a significant impact on the final images. Do you want an indoor or outdoor shoot? Do you want a natural or urban background? You may also want to consider the lighting conditions at the location and the time of day when you’ll be shooting.
It can be a good idea to have multiple locations within a close distance to each other so that you can get a big enough variety of shots. That way your photos will last you for a year or more! Think about your work space, your home and favourite places to hang out. These are all part of your story and can be a great way to connect. Being somewhere familiar can also help you relax in front of the camera!
4. Choose the right props and outfits
The props and outfits you choose can make or break your brand photoshoot. Choose props that are relevant to your brand and the message you want to convey. Items such as your tools and inspiration make great props, as do your family and pet if you are happyt o include them! If you’re showcasing a product, you may want to use it as a prop. As for outfits, choose clothes that reflect your brand’s personality and style.
5. Plan the brand photoshoot’s timeline
Your phootgrapher should help/do this, but planning the shoot’s timeline is crucial to ensure that everything goes smoothly on the day of the shoot. Make sure your photographer allocates enough time for hair and makeup if you are doing them, outfit changes, and breaks. You may also want to plan for contingencies, such as bad weather or equipment failure.
6. Have fun!
Planning a brand photoshoot can be a lot of work, but it should also be fun. Enjoy the process and let your creativity flow. Remember, the more fun you have, the better the final images will turn out.
Planning a brand photoshoot requires a lot of thought and preparation, but it’s worth the effort. By following these tips, you can create stunning images that showcase your brand’s personality and attract more customers to your business. So, go ahead and plan your brand photoshoot today!
P.S. If you’ve missed my other tips and guides to brand photography for surface designers, you can find them here.
Also, don’t miss my 22 page ultimate guide to brand photography for creatives! It will guide you through all things brand photography with bonus worksheets to help you on your way!