Why, hello there! Are surface pattern design mood boards a bit of a mystery too you? Not sure why pattern designers talk about them so much or how to use one? Let me tell you, as a surface pattern designer, one of the most important tools in my design process is a mood board. Not only does it help me stay focused on my design concept, but it also serves as a visual guide for my colour palette, texture, and overall aesthetic.
Here are some reasons why I believe mood boards are so important for surface pattern designers:
What is a mood board?
First let’s start with the essentials… what exactly is a mood board? Well, it’s a collection of ideas and inspiration all in one place, whether that be a physical board, or a digital one such as Pinterest. I usually start by deciding on the theme, and then getting out in nature (or wherever might be appropriate) and collecting samples, photos, and anything that might relate. Once I’m back home, I will whittle it down, working out what works well together, what I want to discard and what I want to keep.
If I’m creating a digital mood board I might look for stock photos, colours and designs that I like that are in keeping with my theme. It is important to make a distinction here between copying and being influenced! No artist wants to be copied, and no artist wants to be the copier so it is important to stay mindful of this when you are creating your designs!
Mood boards are great for:
Clarifying Your Concept:
When starting a new collection or design project, it can be easy to get lost in the various different design directions. There are so many different ways to approach each subject and by creating a moodboard you can easily narrow down your focus and clarify your concept and style. A mood board is really useful for collecting all the inspiration and ideas that relate to your design so you can then decide which route you want to go, and what works well together.
Streamlining Your Design Process:
By having a visual reference to guide your design process, you can make more informed design decisions and avoid design blocks. A mood board allows you to easily identify what works and what doesn’t in your design and can save you time in the long run.
Creating a Cohesive Look:
A mood board can help you achieve a cohesive look by ensuring that all elements of your design, such as the colour scheme, texture, and pattern, work together harmoniously. This can make your final designs and overall collection more polished and professional-looking. By unifying these ideas you can make sure all the different patterns in your collection pull together and have an overall similar look.
Remember, a mood board is not just a pretty collection of images – it’s a powerful tool that can help guide and inform your design decisions as a surface pattern designer. Give it a try on your next design project and see the difference it can make! Why not tag me when you share your moodboard @willowandwoodsdesign so I can see and share your boards!
P.S. Next month I’ll be guiding you through creating a mood board! In the mean time if you’ve missed my other surface pattern design tips and guides, you can find them here.
Also, don’t miss my 22 page ultimate guide to brand photography for creatives! It will guide you through all things brand photography with bonus worksheets to help you on your way!