Thinking about turning your artwork into a product? There’s nothing more rewarding than seeing your designs come to life – but without a solid plan, the process can feel overwhelming.
Whether you’re a designer, maker, or creative entrepreneur, having a clear product planning strategy will help you avoid costly mistakes and set yourself up for success. That’s why I’ve created this Product Planning Guide (and accompanying workbook) – to walk you through the key steps needed to bring your idea into the world.
Keep reading for a step-by-step breakdown of the product planning process, so you can confidently turn your creative vision into a sellable reality!
Step 1: Define Your Product Idea
Before you start designing, ask yourself:
✔️ What problem does my product solve? And/or how does it make the customer feel?
✔️ Who is my ideal customer?
✔️ What makes my product unique?
A well-defined idea ensures you create something desirable and marketable.
Step 2: Research the Market
Look at similar products and identify gaps in the market. Research competitors, pricing, and customer preferences. This will help you refine your idea and position it effectively.
Step 3: Plan Your Production & Materials
Consider how your product will be made. Ask yourself:
- Will I make it myself or outsource production?
- What materials or suppliers will I need?
- What is my estimated cost per unit?
If working with manufacturers, request samples early to test quality before committing to bulk orders.
Step 4: Set Your Pricing Strategy with the Product Planning Guide
Pricing should cover costs while being competitive and profitable. Use this simple formula as a starting point:
Materials + Production + Overheads + Profit Margin (%) + Wholesale (%) = Retail Price
I always base my prices on the cost of materials, production, overheads, and then add a percentage for Profit and Wholesale so I can be sure I’m covered when items are bought wholesale. You can find my suggested Profit and Wholesale percentages in the Product Planning Guide workbook.
Also, consider perceived value when pricing your product – luxury items often command higher prices due to branding and presentation. And don’t forget to do your research. You want to compare the costs of your product to others, but you don’t want to be undercutting them. This will avoid making enemies and also make you more trustworthy. People are less likely to buy something just because it is cheaper unless there is an obvious reason why it is.
Step 5: Create a Marketing & Sales Plan
You need a strategy to reach your audience. Think about:
- Where will you sell? (Your website, Etsy, wholesale?)
- How will you promote it? (Social media, email marketing, collaborations?)
- What story does your product tell?
Compelling storytelling helps customers connect emotionally with your brand.
Step 6: Prepare for Launch
Before launching, make sure you have:
✅ Product samples or prototypes
✅ Professional product photos
✅ A strong website or online shop
✅ A marketing plan with teaser content
Launching with confidence means being prepared!
Want a Step-by-Step Workbook to Guide You?
If you’re ready to bring your product to life, my Product Planning Workbook walks you through each of these steps in more detail – with worksheets, checklists, and prompts to keep you on track.
Download it now and start planning your best-selling product today!