Blog
Join me for a stroll through my surface pattern design blog, where I’ll be sharing my experiences of all things pattern design, art, motherhood and life’s adventures!
You’ll likely find pattern design tips, insights, reviews and a behind the scenes look at what I’ve been up to recently, including what I’m working on currently. Let me share my passion for creativity and design with you.
Whether you’re an aspiring artist, a seasoned designer, an art director, a fellow mum, or simply someone who enjoys the beauty of everyday life, there will be something here for you.
9 Ways to creative inspiration in Autumn
Hi! Are you feeling stuck for creative inspiration this autumn? As the warmth of summer disappears and we head towards autumn and winter, many of us creative's feel a natural instinct to hibernate. We might lose inspiration. As a surface pattern designer, finding...
My 8 favourite Surface Pattern Design Tools
Hey there! Are you wondering what the best surface pattern design tools are? As a pattern designer, having the right tools can make all the difference when it comes to creating awesome designs. So let me share some of my favourite tools for surface pattern...
Choosing the right brand photographer: 5 simple steps
Hi there! Need help choosing the right brand photographer? As we all know, having great photos of us and our designs is crucial for creating a strong brand identity and attracting potential customers. But with so many photographers out there, it can be overwhelming to...
The astonishing things I learnt from Bärbel Dressler’s Repertoire course!
One of the things I found most useful when starting out in surface pattern design were the courses (such as Bärbel Dressler's Repertoire course) which enabled me to learn the craft, filling me with the confidence that I could make this a career. And one of the things...
6 Steps to planning a brand photoshoot for Surface Pattern Designers
Hi there! Today I'm here if you're ready to start planning a brand photoshoot to showcase your surface pattern design. Let me help you plan your shoot to create a lasting impression. A photoshoot can help you convey your message visually and attract more customers to...
How to get great brand photos
Well hello there! If you're a surface pattern designer looking to get great brand photos, I've got some tips to help you out today!! First things first, you need to define your brand identity. Think about your brand's colors, typography, and design elements, and what...
The importance of brand photography for Surface Designers
Well hello there! Let me tell you something ... as a surface pattern designer, I can't stress enough how important it is to have great brand photography. It's one of the key elements that will help you establish yourself and attract potential customers. The reason...
8 Steps to becoming a Surface Pattern Designer
Well hello there! If like me, you have a passion for creating beautiful repeating patterns and designs, then becoming a surface pattern designer might be the perfect career path for you. And if you aren't sure what surface pattern design is, let me quickly fill you...
What is surface pattern design?
Hey there! Have you ever wondered what surface pattern design is all about? It's the number one question I get asked when I tell people I am a surface designer -"What exactly is that?!" So I thought I'd answer that question for all those curious....In a nutshell, it's...
Hey there, here’s a new pattern design blog!
Well hello there! I'm Katie the designer/creative/artist behind Willow and Woods. I'm a surface pattern designer, outdoor lover, and Mama Bear to two (soon to be 3) crazy little kids and our lovely, very cuddly dog! I can't quite believe I'm starting a new blog but...
I hope you found these surface pattern design blog articles helpful. I write them with the hope of providing support and building a community for like-minded individuals who share a love for surface pattern design.
I’d love to hear from you. Please get in touch with any questions about my work, shop or with your ideas for a collaboration.








